Credit unions have fared relatively well in this recession. There are many reasons for this, including fields of membership. Despite some conversions to community charters and creating organizations solely for the sake of garnering members, credit unions generally still know their members. Knowing your members allows credit unions to make better decisions with respect to loans, product offerings and marketing, among other things.
FOMs not only provide the credit union a profile of the membership, but the member is more likely to share an affinity...